Overview
- The government notified the Market Access Support intervention with Rs 4,531 crore for 2025–31, including Rs 500 crore for FY2025–26, as the first component of the Rs 25,060-crore Export Promotion Mission.
- Support covers buyer–seller meets, international trade fairs and exhibitions, mega reverse buyer–seller meets in India, and trade delegations, with a rolling three-to-five-year event calendar.
- At least 35% of participants in supported events must be MSMEs, small exporters with up to Rs 75 lakh in prior-year exports get partial airfare support, and overseas delegations are benchmarked at a minimum of 50 participants.
- Cost sharing is set at 60% government and 40% private, rising to 80% for priority sectors, with event caps such as Rs 5 crore for buyer–seller meets and delegations and Rs 10 crore for reverse buyer–seller meets.
- All workflows run through the trade.gov.in portal with mandatory online feedback, the government will clear roughly Rs 330 crore in pending MAI dues, and forthcoming add-ons include a Trace compliance component and proof-of-concept product demonstrations, with officials stressing the Mission is a structural push rather than a tariff response.