Overview

• The campaign aims for 100% two-dose immunization coverage under the Universal Immunisation Programme, with current rates at 93.7% for the first dose and 92.2% for the second dose.
• Health Minister JP Nadda emphasized the importance of an 'Act Now' approach, urging states, UTs, and frontline workers to prioritize hard-to-reach and underserved populations.
• From January to March 2025, 332 districts reported zero measles cases and 487 districts reported zero rubella cases, reflecting significant progress toward the elimination goal.
• Multi-language Information, Education, and Communication (IEC) materials have been distributed nationwide to boost awareness and counter vaccine hesitancy.
• India's strategy builds on successful frameworks used for polio and neonatal tetanus elimination, with a goal to eradicate measles and rubella by 2026.