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India Launches ASMITA Social Media as Minister Felicitates U-20 Rugby Bronze Winners

The move seeks to give the grassroots women’s leagues a distinct public identity through digital outreach.

Overview

  • Minister of State Raksha Khadse unveiled ASMITA’s official social channels in New Delhi and honored six U-20 women’s rugby players — Dumuni Marndi, Bhumika Shukla, Ujjwala Ghughe, Guriya Kumari, Sandhya Rai and Amandeep Kaur.
  • Since 2021, ASMITA has run 1,886 leagues with about 214,000 participants across 32 sports in more than 500 districts and 600 cities, including remote, tribal and border areas.
  • Officials said most of the Indian squad that earned the Asian U-20 bronze in Rajgir this year emerged from ASMITA leagues, highlighting a developing pipeline from community play to international competition.
  • ASMITA is a Khelo India initiative focused on increasing women’s participation through structured leagues and competitions in partnership with federations and state bodies.
  • Khadse said the programme should build a unique identity and use social media to reach more aspiring athletes, while Olympian Manu Bhaker praised its impact on performance and changing rural mindsets.