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India Hires Mercury Public Affairs in Last-Minute Push Before New US Tariffs

New Delhi turns to Trump-linked operatives to blunt a 50% levy tied to Russian oil purchases.

Overview

  • FARA filings show the Embassy of India signed a three‑month, $75,000‑per‑month contract with Mercury Public Affairs effective August 15 to November 14, totaling $225,000.
  • The scope includes federal government relations, strategic media outreach, a digital audit, digital strategy consulting and paid advertising targeted at US decision‑makers.
  • Former senator David Vitter signed the agreement for Mercury, and partner Bryan Lanza is listed on the account, while White House chief of staff Susie Wiles previously held a senior role at the firm.
  • The engagement comes days before an additional 25% tariff takes effect on August 27 on top of an existing 25% levy, with the administration also signaling possible secondary sanctions over Russian oil purchases.
  • Mercury’s hire supplements India’s existing retainers with SHW Partners and BGR, bringing estimated monthly spend to about $275,000, as Pakistan reportedly outlays roughly $600,000 a month and has secured rare White House access and a lower tariff rate.