Overview
- The EY India GCC Pulse Survey 2025 reports that 58% of centres are investing in agentic AI and another 29% plan to scale it within a year.
- GenAI is now mainstream, with 83% investing and pilots up to 43% from 37% last year, focused on customer service (65%), finance (53%), operations (49%) and IT/cybersecurity (45%).
- Decision authority is expanding, with 52% sharing accountability for global decisions, 26% being formally consulted and roughly 20% moving to full ownership for select functions.
- Innovation mandates are scaling, as 67% have set up dedicated teams and incubation programs, while budget priorities favour technology and transformation (25%) and talent development (23%).
- Governance pressures persist, with only 7% reporting fully embedded cyber Centres of Excellence, third‑party data access monitoring rising from 44% to 60%, transfer pricing concerns steady at 63% and data privacy concerns increasing to 42%.