Overview

• CCPA’s June advisory requires all e-commerce firms to complete a three-month self-audit by early September to detect and remove dark patterns.
• Platforms must submit self-declarations confirming the elimination of unfair interfaces to build consumer trust under the new rules.
• Dark patterns have been officially classified as unfair trade practices under Sub-section 47 of Section 2 in the Consumer Protection Act, 2019.
• A Joint Working Group of government ministries, National Law Universities and consumer organisations is now operational to guide enforcement.
• The 2023 CCPA guidelines define 13 specific manipulative tactics—from false urgency to rogue malware—to standardise compliance reviews.