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India Concludes Drug-Free Fortnight With Mass Awareness and Zero-Tolerance Pledge

Authorities are urging citizens to report suspicious activity via the MANAS helpline as the campaign moves from fortnightly drives to sustained prevention, treatment and recovery strategies.

Overview

  • The 15-day Nasha Mukt Pakhwada campaign wrapped up on June 26 with synchronized rallies, skits, pledge ceremonies and exhibitions across India under the International Day Against Drug Abuse and Illicit Trafficking.
  • Narcotics Control Bureau officials and state police leaders reiterated a strict zero-tolerance policy on narcotics and psychotropic substances during concluding events.
  • Thousands of students, teachers and community members served as awareness ambassadors through signature campaigns, drawing contests and interactive programmes under Nasha Mukt Bharat Abhiyan.
  • Public figures including actor Mohanlal, Olympians and local celebrities joined walkathons, bike rallies and school events to amplify anti-drug messaging nationwide.
  • Officials called on citizens to use the toll-free MANAS helpline (1933) for reporting trafficking as authorities shift focus to long-term prevention, treatment and recovery efforts.