Overview
- Lead Safe Mama's 2025 testing found lead in 90% of 51 toothpaste brands, with 65% containing arsenic, nearly half mercury, and over a third cadmium.
- Five toothpaste brands, including Dr. Brown’s Baby Toothpaste and Orajel Training Toothpaste, were found free of detectable heavy metals.
- Major brands such as Crest, Sensodyne, Colgate, and Tom’s of Maine were among those with toxic metal contamination.
- Although none of the products exceeded the FDA's federal cosmetic lead limits, many surpassed Washington State's stricter 1,000 ppb threshold.
- Advocates are calling for stricter regulations, citing the FDA's acknowledgment that no level of lead exposure is safe, particularly for children.