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Independent in Talks to Acquire BuzzFeed and HuffPost's UK Operations

The strategic move aims to bolster the media presence of both companies in the UK and Ireland, amidst challenging financial times for online publishers.

Overview

  • The Independent is negotiating to take control of BuzzFeed and HuffPost in the UK and Ireland, marking a significant shift in the media landscape.
  • BuzzFeed's UK brands, including HuffPost, Seasoned, and Tasty, will be part of the deal, while US brands remain unaffected.
  • The partnership is expected to provide increased resources across editorial and sales, aiming to create one of the region's largest combined audiences.
  • BuzzFeed has faced financial difficulties, with its stock falling 95% since going public in December 2021. The Independent has also experienced a significant audience drop.
  • The deal could signify the first step towards a full-scale combination of Independent and BuzzFeed, offering growth and stability to both entities.