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Independent Acquires BuzzFeed and HuffPost UK and Ireland Operations

The Independent aims to create the largest publisher network for Gen Z and millennial audiences in the UK and Ireland through the acquisition.

  • The Independent will take control of BuzzFeed and HuffPost in the UK and Ireland, aiming to establish Britain's largest publisher network for younger audiences.
  • The deal includes merging publishing, data, and advertising platforms to offer seamless opportunities for commercial partners.
  • Approximately 30 staff from BuzzFeed UK, including those from HuffPost UK, will move to The Independent.
  • Despite past financial struggles, The Independent has been profitable since going online-only in 2016, while BuzzFeed has faced significant losses.
  • The partnership is expected to unlock new investment in editorial products and services, benefiting readers of all titles involved.
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