Independent Acquires BuzzFeed and HuffPost UK and Ireland Operations
The Independent aims to create the largest publisher network for Gen Z and millennial audiences in the UK and Ireland through the acquisition.
- The Independent will take control of BuzzFeed and HuffPost in the UK and Ireland, aiming to establish Britain's largest publisher network for younger audiences.
- The deal includes merging publishing, data, and advertising platforms to offer seamless opportunities for commercial partners.
- Approximately 30 staff from BuzzFeed UK, including those from HuffPost UK, will move to The Independent.
- Despite past financial struggles, The Independent has been profitable since going online-only in 2016, while BuzzFeed has faced significant losses.
- The partnership is expected to unlock new investment in editorial products and services, benefiting readers of all titles involved.