Overview
- Indecopi’s Unfair Competition Commission acted on a complaint by América Móvil and concluded that 42 Win ads misrepresented service speed and reliability.
- Investigators cited phrases such as “Con WIN no tendrás retrasos en tu señal” and “Con el plan más veloz, navega al toque y sin complicaciones” as lacking objective substantiation.
- Penalties were individualized by ad based on reach and diffusion across platforms including Facebook, Twitter, Instagram, and YouTube, with some fines exceeding 10 UIT per piece.
- The resolution orders the immediate and definitive halt of the identified advertising to prevent further dissemination.
- Part of the complaint was declared unfounded, and both companies remain within the legal period to appeal to Indecopi’s Specialized Competition Chamber.