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Indecopi Fines Pedidos Ya for Preselected Tip in Final Ruling

The regulator said the app’s default S/3.90 charge undermined consumer choice and ordered design changes that must be completed quickly.

Overview

  • Indecopi’s Consumer Protection Commission imposed a fine of 3.78 UIT (S/20,790) on Delivery Hero Perú S.A.C., operator of the Pedidos Ya app, in a ruling issued Wednesday that is final.
  • The authority found Pedidos Ya automatically added a preselected S/3.90 tip to orders, a practice it described as a "dark pattern" because users had to remove the charge manually to avoid paying it.
  • As a corrective measure the commission ordered Pedidos Ya to remove all preestablished tip amounts and let users type a voluntary tip, with the app changes due within 15 business days.
  • Indecopi said the design exploited user inertia to induce payments not freely and expressly accepted, and framed the resolution as part of its consumer-rights campaign during the Fiestas Patrias period.
  • The ruling could set a precedent for tougher oversight of e-commerce and delivery apps, and it should mean fewer surprise charges for users while pushing platforms to show final prices that reflect only amounts users explicitly accept.