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Indecopi Fines Cineplanet S/16,000 in Piura for Blocking Customer With Two Hamburgers

The first-instance ruling introduces multi-factor standards for product similarity with an appeal window of 15 business days.

Overview

  • Indecopi’s Consumer Protection Commission in Piura sanctioned Cineplanet after finding the food-entry restriction disproportionate.
  • The resolution cites violations of reasonableness and proportionality because the hamburgers were similar to hot dogs sold on-site.
  • Similarity must be assessed by ingredients, accompaniments, presentation, size, and consumption conditions rather than brand alone.
  • The case identifies the complainant as Aníbal Monzón and notes that similar practices affected other customers.
  • RESOLUCIÓN N.º 688-2025/INDECOPI-PIU allows only an appeal under Decreto Legislativo Nº 807, and if upheld, the criteria could guide cinema food policies nationwide.