Overview

• Sunday PropTech, also known as OYO Assets, acquires and develops premium and mid-premium hotels operated under PRISM brands including Sunday Hotels, Palette and Townhouse.
• PRISM said its company-serviced portfolio spans more than 1,300 hotels across India.
• InCred’s Saurabh Jhalaria and Analah’s Vaishali Dhankani said the platform aims to build high-yield premium assets with professionalised management and the advantage of PRISM’s technology and brands.
• PRISM highlighted recent momentum, citing a Q1 FY26 profit of over Rs 200 crore with revenue up 47% year on year and gross booking value up 144%.
• Recent reports say PRISM is preparing another IPO attempt with a targeted $6–7 billion valuation, which has not been formally detailed by the company.