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INCAA Announces Auction to Privatize Cine.ar TV and Cine.ar Play

Officials frame the sale as a cost‑saving move that critics say would curb free nationwide access to Argentine cinema.

Overview

  • INCAA president Carlos Pirovano said the agency will call an auction to sell the channel and streaming platform once a decree returns the assets from the Presidency’s media office.
  • Hundreds of filmmakers, actors, technicians and students rallied outside INCAA headquarters in Buenos Aires to oppose the plan, led by associations within the Espacio Audiovisual Nacional.
  • Government communications cite annual savings of roughly US$330,000 to US$500,000 from salaries and operations, a figure industry groups argue is minimal relative to the institute’s budget.
  • Cine.ar Play counts about 2.6 million registered users and a catalog reported at more than 3,000 Argentine films, and supporters call it the only free nationwide outlet for local cinema.
  • Operational capacity has been severely reduced after staff cuts, with temporary contract renewals and voluntary‑retirement offers reported, and key details of the auction and access guarantees remain unresolved.