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Inaugural Lowrider Parade Rolls Through San Francisco’s Mission in First Live TV Broadcast

Organizers cast the showcase as a milestone for Latino heritage after decades of anti-cruising crackdowns.

Cesar Rios of Modesto remote-controls a 1964 Chevrolet Impala carrying his 2-year-old son, Cesar Rios Jr., during the lowrider parade. 
Llesenia Toscano dons a Day of the Dead costume at the lowrider parade. “I’m born and raised here, but my blood is from Mexico,” Toscano said. 
“King of the Streets,” the world’s first televised and streamed lowrider parade, rolls through San Francisco’s Mission District.
“King of the Streets,” the world’s first televised and streamed lowrider parade, rolls through the streets of San Francisco’s Mission District on Saturday. The event, part of National Latino-Hispanic Heritage Month, was sponsored by the S.F. Lowrider Council in conjunction with the city at the Mission Merchants Association.

Overview

  • About 500 customized lowriders cruised Mission Street, drawing hundreds of spectators during Hispanic-Latino Heritage Month.
  • The San Francisco Lowrider Council, founded in 1981 to counter racial profiling and safeguard the culture, presented the event.
  • KPIX+/CBS News Bay Area carried the parade live for the first time, with streaming available online.
  • The program included the "King of the Streets" hopping competition and a car show, with CBS reporting $10,000 in total prizes.
  • Participants traveled from across the U.S., reflecting growing acceptance following a California law enacted last year that prohibits anti-cruising bans.