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3mo ago

In-N-Out Sues YouTuber for Impersonation and Lewd Drive-Thru Prank

Seeking full damages, a lifetime ban, removal of the prank videos, the burger chain aims to protect its family-friendly brand identity.

Main: The In-N-Out Burger logo and signage is illuminated outside the fast food restaurant, Tuesday, March 18, 2025, in Frisco, Texas. Inset: Screenshot of Bryan Arnett "I'm Being Sued" YouTube video
YouTuber Bryan Arnett faces a lawsuit from In-N-Out after a prank video featuring lewd remarks went viral.
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Bryan Arnett, a social media influencer, is accused of impersonating an In-N-Out worker and posting derogatory videos on social media. Now, he’s being sued.

Overview

  • In-N-Out filed a federal lawsuit on June 20 against YouTuber Bryan Arnett for impersonating employees and making lewd remarks in an April 25 prank video.
  • The company alleges the video falsely represented its brand, defamed its reputation and filmed customers without consent at closed Easter-Sunday locations.
  • In its complaint, In-N-Out demands full damages, trebled where allowed, a lifetime ban from its restaurants and removal of the private prank videos.
  • Arnett responded in a now-private follow-up video acknowledging he knew his actions carried risks and saying he is not surprised by the lawsuit.
  • In-N-Out previously sent Arnett a cease-and-desist letter on May 2 and has a history of legal action to protect its family-friendly image and trademarks.