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5d ago

In-N-Out Rolls Out Natural Ingredients in Drinks and Ketchup

The burger chain has removed artificial dyes from key beverages and is transitioning to real-sugar ketchup, aligning with FDA directives and industry health trends.

Customers are served during opening day of the In-N-Out Burger at The Outlets at Orange in Orange, CA on Friday, July 26, 2024.
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A cup of pink lemonade and a cup of Diet Coke sit on a table at In-N-Out in Los Angeles on July 17, 2024.

Overview

  • In-N-Out has replaced artificial dyes in its signature pink lemonade and strawberry syrup with natural alternatives, impacting the color of these drinks.
  • The chain is phasing in ketchup made with real sugar instead of high-fructose corn syrup, with Simply Heinz packets and updated Red Gold ketchup soon to be available nationwide.
  • These changes reflect In-N-Out's commitment to ingredient quality and align with FDA plans to phase out synthetic food dyes by 2026 due to health concerns.
  • The updates were confirmed by COO Denny Warnick in a memo and company statements, emphasizing the Snyder family’s focus on quality over cost.
  • Customers have begun noticing these updates in stores, with full implementation of the ketchup transition expected over the next few months.