Overview
- Employees and viral videos show stores skipping from 66 to 68, with People reporting that 69 was also removed.
- San Antonio Express-News reported an In-N-Out representative confirmed the removal and said it is in effect for all locations, without providing a reason.
- Staff and customers began noticing the change about a month ago, according to employee accounts and social posts.
- The trend centers on teens cheering when 67 is called, a meme tied to Skrilla’s song and LaMelo Ball, which Dictionary.com labeled an example of online brainrot.
- Rivals leaned into the craze with promotions including Wendy’s 67-cent Frosty, Pizza Hut’s 67-cent wings, and a Domino’s $6.70 pizza deal.