In-N-Out Heiress Lynsi Snyder Resists Price Increases Amid California's Minimum Wage Hike
Lynsi Snyder, president of In-N-Out Burger, stands firm against significant menu price hikes, prioritizing customer affordability despite the new wage legislation.
- In-N-Out Burger, led by Lynsi Snyder, maintains minimal price changes in response to California's minimum wage increase from $16 to $20.
- Snyder, who took over the chain at 27, emphasizes customer care over profit in decision-making.
- The new wage law impacts fast food chains with over 60 locations, pushing many to raise prices significantly.
- Despite industry trends, In-N-Out makes only modest price adjustments, with burgers up by 25 cents and drinks by five cents.
- Snyder's leadership continues to focus on traditional business values, resisting moves like mobile ordering to maintain customer service quality.
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