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In-N-Out Eliminates Artificial Dyes and High-Fructose Corn Syrup From Key Menu Items

The fast-food chain has transitioned to natural coloring in drinks and will roll out real-sugar ketchup in the coming months, aligning with FDA initiatives on synthetic dye removal.

Customers are served during opening day of the In-N-Out Burger at The Outlets at Orange in Orange, CA on Friday, July 26, 2024.
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A cup of pink lemonade and a cup of Diet Coke sit on a table at In-N-Out in Los Angeles on July 17, 2024.
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Overview

  • In-N-Out has replaced artificial dyes with natural coloring in its Pink Lemonade and Strawberry Syrup, as confirmed by the company on May 12, 2025.
  • The chain is introducing Heinz's 'Simply Heinz' ketchup made with real sugar instead of high-fructose corn syrup, with a rollout planned over the next few months.
  • These changes come shortly after the FDA announced plans to phase out petroleum-based synthetic dyes by the end of 2026 due to health concerns.
  • In-N-Out claims to be the first fast-food chain to offer ketchup made with real sugar, though this assertion remains unverified by external sources.
  • The updates reflect the chain’s ongoing commitment to ingredient quality and minimal menu evolution, a hallmark of its brand identity.