Overview

• IMPI denied registering the denomination “Ministra del Pueblo,” citing that exclusive use would create an unjustified privilege, affect the other eight SCJN ministers and amount to unfair competition.
• The institute also raised the risk of confusion with a public office, a rationale Batres disputes by noting that no such office exists.
• Batres called the decision arbitrary and outside IMPI’s legal powers, saying the authority mixed trademark concepts with public-office considerations.
• She argues she met the requirements of the Federal Law for the Protection of Industrial Property and that no similar denomination was previously registered.
• The minister says she is considering a juicio contencioso administrativo to seek annulment and points to prior IMPI approvals such as “Máynez Presidente México,” “Yunes mi Senador,” “Diputado en línea,” and “Presidente” for a beverage.