Overview
- Imperial Leather says the sticker on each bar prevents "mushiness" when you rest the soap label-side down so water can drain.
- The brand’s website explains that this built-in pad helps the bar dry between uses, which makes it last longer.
- Curiosity on X about why the label stays on the bar prompted new interest that news outlets then reported.
- The decades-old brand, launched by Cussons in 1878 and now part of PZ Cussons, has expanded into shower gels and hand washes.
- During World War II, Imperial Leather ran ads saying the soap "lasts longer," echoing today’s focus on durability.