Particle.news

Download on the App Store

Imperial Household Agency to Feature All Active Royals on Instagram and Host Court Tea Party for TICAD Spouses

The move formalizes a tiered social-media strategy with same-day updates for the Emperor and Empress alongside monthly highlights of other family members

Image
Image
Image

Overview

  • Beginning Aug. 18, the agency will post activities of every active imperial family member to its official Instagram account, excluding the retired Emperor Akihito and Empress Michiko.
  • The kunaicho_jp account, launched in April 2024, reached about 2.06 million followers by Aug. 18.
  • The new schedule allows same-day uploads for the Emperor and Empress, monthly compilations for other royals and ad-hoc reports of foreign official visits.
  • On Aug. 22, the Emperor and Empress will hold a court tea party at the Imperial Palace to receive spouses of leaders attending the Tokyo International Conference on African Development.
  • Princess Aiko, the Akishino couple (Prince Fumihito and Princess Kiko), Princess Kako and Princess Hanako are expected to attend the reception.