Overview
- New Auto&Design images show detailed sketches and near-complete models of the unnamed electric pickup.
- The concept targeted U.S. truck buyers and reportedly used a body-on-frame chassis for greater off-road capability.
- Design chief Luc Donckerwolke said the project was set aside to focus on other priorities while leaving the door ajar for a future revisit.
- Styling cues include Genesis’ two-line lighting, a crest-like grille that opens to a front storage compartment, and a minimalist cabin layout.
- Genesis is prioritizing performance and SUVs, with the GV60 Magma introduced, the GV90 expected by late 2026, hybrids and EREVs slated to begin this year, and an off-road SUV anticipated in 2027.