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I’m A Celebrity Opens With Ratings Surge, New Trial Rule and Weather-Forced Host Reroute

ITV defends its animal-handling protocols after PETA condemns the use of creatures in Bushtucker Trials.

Overview

  • The 2025 series launched with 10 contestants and drew an average 6.6 million viewers with a 7.3 million peak, which ITV called its highest overnight audience of 2025.
  • Ant and Dec’s planned helicopter entrance was scrapped for safety due to bad weather, and the hosts arrived by car.
  • Producers introduced a cap preventing any campmate from being voted into more than two consecutive Bushtucker Trials to spread participation.
  • PETA called the animal-based challenges “cruel” and urged that the show be taken off air, while ITV said it complies with laws and works with RSPCA NSW and qualified handlers.
  • Early viewer reaction centered on Ruby Wax’s on‑camp exchanges with Angry Ginge, with the pair set to face an eating trial in episode two.