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I’m A Celebrity Launches With Big Audience as First Trial Stirs Viewer Complaints and Welfare Backlash

PETA condemned the use of animals in challenges and ITV said the production complies with laws and works with RSPCA NSW.

Overview

  • ITV’s 25th series opened with 10 celebrities entering the Australian jungle for nightly episodes.
  • The 90‑minute premiere drew 6.6 million viewers on average and peaked at 7.3 million, the broadcaster’s highest overnight audience of 2025.
  • Ruby Wax’s early exchanges with Angry Ginge split social media, with some viewers calling for her removal and others defending her comic style.
  • The first eating Bushtucker Trial featuring Ruby Wax and Angry Ginge aired and prompted waves of disgust from some viewers, while others praised the duo’s chemistry.
  • PETA called the animal-based challenges cruel and urged the show be taken off air, as ITV defended its welfare protocols and noted RSPCA NSW oversight.