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I'm A Celebrity Launches 'Rivals' Twist With Public-Picked Head‑to‑Head Trials

The launch coincides with Ruby Wax’s medical exemption, drawing fresh viewer scrutiny over spoilers and pacing.

Overview

  • Ant McPartlin and Dec Donnelly introduced a new 'Rivals' format that pits campmates in one‑to‑one trials after splitting the camp into two groups.
  • Viewers choose cross‑camp pairings via the I’m A Celebrity app, and Dec said these contests will decide who is up for the first vote off.
  • During the prior episode, Ant and Dec delayed opening the vote and did not enter camp, and Ruby Wax was confirmed as medically exempt from the immediate vote.
  • A late‑night Jungle Nursery challenge yielded sweets for camp, and Ruby’s decision to keep a full bag of liquorice for herself prompted calls for fairer sharing.
  • Audiences criticized an opening preview for revealing the sweets outcome early and also complained that the episode ended abruptly.