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I’m A Celebrity Launch Draws 6.6 Million as Ruby Wax Remarks Prompt Backlash and Voting-App Complaints

Viewers are split over Ruby Wax’s comments toward Angry Ginge.

Overview

  • Ruby Wax and Angry Ginge are officially set to tackle the first Bushtucker Trial at The Divey, with the challenge billed as an eating task.
  • Social media posts from viewers reported glitches with ITV’s voting app during the initial public vote, with some saying they were unable to cast ballots.
  • ITV reported an average overnight audience of 6.6 million and a peak of 7.3 million for the 90‑minute premiere, the broadcaster’s highest overnight audience of 2025.
  • Ant and Dec’s planned helicopter entrance was scrapped due to bad weather and health-and-safety constraints, and the hosts arrived by car.
  • Reaction to Wax’s on-air quips included calls for her removal alongside defenses of her comedic style, with supporters and friends pushing back at criticism.