Celebrity 2024 Launches with Strong Viewer Engagement

The reality show's latest season debuts with a solid audience, featuring a star-studded lineup and early fan favorites.

The first episode of I'm a Celebrity 2024 was watched by a peak of eight million viewers, with an average viewership of seven million, marking it as ITV's biggest non-sporting overnight audience this year.
Coleen Rooney, the highest-paid contestant in the show's history, reportedly received over £1.5 million for her participation.
Danny Jones from McFly has emerged as an early favorite due to his enthusiastic participation and success in the initial challenges.
Dean McCullough gained attention with a humorous 'Wagatha Christie' joke, endearing himself to viewers early in the season.
The show maintains its popularity among younger audiences, with 82% of viewers aged 16-34 tuning in for the premiere.