Ilona Maher’s Rugby Debut Draws Record Crowds and Highlights Sport’s Growth Potential

The Olympic bronze medalist and social media star uses her platform to elevate rugby’s profile despite a subdued on-field debut for the Bristol Bears.

Ilona Maher made her Premiership Women’s Rugby debut for the Bristol Bears, attracting a record crowd of 9,240 fans at Ashton Gate.
Maher’s influence extends beyond the field, with her massive social media following and star power helping to grow interest in rugby, particularly among younger audiences.
Despite limited game time and a 17-40 loss to Gloucester-Hartpury, Maher emphasized her commitment to adapting to the 15-a-side format and contributing to her team.
She spent significant time engaging with fans post-match, signing autographs and taking selfies, showcasing her dedication to connecting with supporters and promoting the sport.
Maher highlighted the need for rugby to develop more superstars and innovative storytelling to thrive in a competitive sports landscape, with a documentary about her journey currently in production.