Overview

• Barbie has previously appeared in over 50 direct-to-video and streaming animated films since 2001 but has never headlined a theatrical animation
• Mattel Studios was formed in June by merging Mattel’s film and television operations to centralize its entertainment output
• The partnership draws on Illumination’s proven box office appeal from franchises such as Despicable Me and The Super Mario Bros. Movie
• The live-action Barbie film grossed over $1.44 billion worldwide and earned eight Academy Award nominations including Best Picture
• The deal aligns with Mattel’s broader strategy to adapt its toy brands into feature films, including announced projects for Masters of the Universe and Matchbox