Overview
- NABU published a short reel showing rapper Ikkimel and her team birdwatching that has become the organisation's top-performing video of the year on Instagram.
- The clip has drawn more than 1 million Instagram views, over 85,000 likes on Instagram, and roughly 1,250 new Instagram followers, according to a NABU spokesperson.
- On TikTok the same clip has about 57,000 likes and is NABU's most successful video on that platform so far, highlighting different platform dynamics.
- The video came from NABU's 'Birding-Date' program, which pairs conservationists with public figures to engage younger people in birdwatching and nature protection.
- NABU reports broadly positive reactions across age groups and sees the results as evidence that targeted influencer collaborations can expand outreach and attract new supporters, with potential follow-up efforts likely to focus on similar short-form content.