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10h ago

Ikea to Launch Mini-Showrooms in Best Buy Stores This Fall

The pilot will feature 1,000-square-foot Ikea spaces in 10 Florida and Texas stores offering in-store design consultations alongside appliance displays.

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Ikea is teaming up with another retailer for the first time: Best Buy. The Swedish home goods giant will feature kitchen and laundry products inside mini-showrooms at select Best Buy locations. The store-in-stores will feature Best Buy appliances. (Giancarlo Espinosa/Dreamstime/TNS)
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Overview

  • The pilot will roll out in 10 Best Buy stores across Florida and Texas with dedicated 1,000-square-foot Ikea showrooms opening this fall.
  • Each shop-in-shop will be staffed by Ikea designers who provide kitchen and laundry planning consultations to shoppers.
  • Two participating Best Buy locations will double as Ikea fulfillment centers where customers can pick up Ikea orders in store.
  • This initiative marks Ikea U.S.’s first cross-brand retail partnership, following similar Ulta-in-Target and Sephora-in-Kohl’s models.
  • Best Buy aims to diversify beyond electronics through these hybrid showrooms and support its upcoming third-party marketplace launch.