IKEA to Hire Employees for Virtual Store in Roblox

The Swedish furniture giant will pay real wages to players working in its immersive digital experience.

The virtual IKEA store in Roblox opens on June 24, offering 10 job positions.
Players hired will earn £13.15 per hour, equivalent to real-world wages in London.
The initiative aims to showcase IKEA's unique career philosophy, allowing role changes and department switches.
Applications are open until June 16 for UK and Ireland residents over 18 years old.
The Co-Worker Game will let players engage in various tasks, including serving in the virtual bistro.