Overview
- The pilot will roll out this fall in 10 Best Buy stores across Florida and Texas, each housing a 1,000-square-foot Ikea shop-in-shop showcasing styled kitchen and laundry room setups.
- Ikea designers will provide home furnishing consultations while Best Buy staff offer appliance recommendations within the integrated spaces.
- Two participating sites in Lakeland, Florida, and Alamo Ranch, Texas, will double as Ikea fulfillment centers for in-store pickup of Ikea.com orders.
- The arrangement marks the first time customers can purchase Ikea products through another retailer’s storefronts.
- The collaboration aligns with Ikea’s $2.2 billion U.S. investment plan and Best Buy’s strategy to diversify beyond electronics with enhanced omnichannel experiences.