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4w ago

Ikea to Debut Shop-In-Shops in 10 Best Buy Stores This Fall

One-stop 1,000-square-foot mini-showrooms will let customers plan kitchens or laundry spaces with Ikea designers alongside Best Buy appliance experts.

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Ikea is teaming up with another retailer for the first time: Best Buy. The Swedish home goods giant will feature kitchen and laundry products inside mini-showrooms at select Best Buy locations. The store-in-stores will feature Best Buy appliances. (Giancarlo Espinosa/Dreamstime/TNS)
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Overview

  • The pilot will roll out this fall in 10 Best Buy stores across Florida and Texas, each housing a 1,000-square-foot Ikea shop-in-shop showcasing styled kitchen and laundry room setups.
  • Ikea designers will provide home furnishing consultations while Best Buy staff offer appliance recommendations within the integrated spaces.
  • Two participating sites in Lakeland, Florida, and Alamo Ranch, Texas, will double as Ikea fulfillment centers for in-store pickup of Ikea.com orders.
  • The arrangement marks the first time customers can purchase Ikea products through another retailer’s storefronts.
  • The collaboration aligns with Ikea’s $2.2 billion U.S. investment plan and Best Buy’s strategy to diversify beyond electronics with enhanced omnichannel experiences.