Overview
- Users place their phone on the miniature bed, tap the NFC prompt to open the IKEA UAE app, and the app records scroll-free time overnight.
- iOS participants must grant Motion & Fitness permission, and the app tracks in the background without showing a live counter.
- Completing seven hours per night for seven straight nights makes users eligible for an IKEA voucher.
- The mini bed is currently a promotional item only in UAE stores for in‑person purchases of at least AED 750 that include a Complete Sleep Collection product.
- IKEA has not announced availability outside the UAE, with the effort framed as a playful push to reduce late-night phone use.