Overview

• Brighton’s new 6,695 sqm two-floor Ikea in the former Debenhams unit at Churchill Square opened on Aug. 14 with hundreds queuing from dawn and a launch event featuring musicians, a magician and seagull mascots.
• The outlet offers immediate purchase of a 2,600-item curated selection alongside home delivery or collection for its full 12,000-item range, plus complimentary design consultations and a Swedish deli.
• Peter Jelkeby, chief executive of Ikea UK, said Brighton’s vibrancy made the city-centre store a perfect match that complements online sales while supporting other local businesses.
• Brighton and Hove City Council councillors Jacob Allen and Trevor Muten hailed the opening as a demonstration of confidence in the city’s retail landscape and a driver of economic and social benefits.
• The branch joins Ikea’s growing portfolio of city-centre, mixed-format stores in the UK, following the recent London Oxford Street opening under parent company Ingka’s urban expansion strategy.