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IKEA Opens New Flagship Store on Oxford Street After Lengthy Delays

The Swedish retailer debuts a three-floor city-centre store in London, featuring curated spaces, sustainability initiatives, and a Swedish deli, as part of a broader urban regeneration effort.

Ikea Oxford Street
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Overview

  • The Oxford Street IKEA officially opened on May 1, 2025, following an 18-month delay caused by renovation challenges, including basement water leaks and heritage building constraints.
  • Located in the former Topshop flagship building, the store spans 5,800 square meters across three floors and offers 6,000 products, with 3,500 available for immediate takeaway.
  • Unique features include curated shops by Londoners, roomsets inspired by local homes, a Re-Shop/Re-Use area for second-hand items, and a Live Studio for events and broadcasts.
  • The 130-seat Swedish deli serves affordable dishes like 85p hot dogs and £4.95 meatballs, alongside British-inspired options such as fish and chips.
  • Mayor Sadiq Khan and local officials view the opening as a major step in rejuvenating Oxford Street, with plans for pedestrianisation and increased footfall to revive the iconic shopping district.