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IKEA Opens 15,000-Sq-Ft Delhi City Store as Part of Omnichannel Rollout

IKEA is using the Pacific Mall outlet to generate customer insights through digital planning tools alongside quick-pickup formats.

Overview

  • The Pacific Mall store displays about 2,000 items, sells 800 on the spot, and houses a Swedish Café offering meatballs, hot dogs and vegetarian options.
  • Since launching online deliveries in March across Delhi-NCR, IKEA India has generated 27% of sales online with its app accounting for 40–45% of e-commerce revenue.
  • Two larger IKEA experience stores are in the works in Gurugram and Noida and the company is scouting more locations across Delhi-NCR.
  • IKEA aims to boost India-sourced products from under 30% today to roughly 50% within five years by partnering with local suppliers.
  • The retailer is rolling out AI chatbots, mixed-reality planning tools and a red/yellow tag pickup system to streamline its omnichannel network.