IKEA Launches Secondhand Furniture Marketplace
The new platform, IKEA Preowned, is being tested in Madrid and Oslo with plans for a global rollout.
- IKEA Preowned allows users to buy and sell secondhand IKEA furniture through an AI-enhanced platform.
- Sellers can list items with their own photos and set prices, while the platform adds official images and measurements.
- Buyers pick up purchases directly from sellers, who can receive cash or an IKEA voucher with a 15% bonus.
- The initiative is part of IKEA's sustainability efforts and aims to reduce waste and promote a circular economy by 2030.
- The marketplace is free to use during the trial phase, with a possible small fee in the future.