Overview
- Ikea confirmed to BILD it will not sell the chocolate Advent calendar in Germany this year, and its German site states the item is no longer in the assortment with the message “Time for something new.”
- No concrete business explanation has been provided beyond the shift to a new approach.
- BILD reports a possible terms dispute with chocolatier Hachez linked to higher cocoa prices, a claim that remains unconfirmed as the supplier did not comment.
- The calendar is still listed in other markets such as Austria, Switzerland, the Netherlands and Poland, with included vouchers valid only in the country of purchase.
- Pricing varies by country, with Austria charging about €14.95 without the loyalty program compared with the €12.95 price seen in previous years in Germany, and German customers are voicing disappointment on social media.