Overview

• Ikea is launching its first-ever fitness collection, Daljien, in January 2024, featuring 19 items designed to support movement in everyday life.
• The collection, priced between $3.99 and $135, includes items such as dumbbells, a workout bench, exercise mats, an air purifier, and a belt bag.
• Designed to be aesthetically pleasing, the items can double as home decor and storage, blending into the home environment.
• The collection was born out of research that found women with young kids and teen girls were increasingly likely to drop out of sports and fitness activities.
• The Daljien collection will be available for six months or until supplies last.