Overview
- IKEA announced Thursday a UK‑first pilot that places a standalone Decathlon inside its Croydon store with a dedicated entrance.
- The Decathlon unit will span 1,188 square metres within the 25,000‑square‑metre site and stock more than 5,000 items for activities such as hiking, cycling, running and swimming.
- Click & Collect will give customers access to Decathlon’s full online range, and a Buy Back scheme will offer store credit for quality used gear.
- Launch plans include giveaways for the first 100 visitors on the opening days along with family events such as a climbing wall, face painting and live DJs.
- Local coverage reports the existing Purley Way Decathlon is closing as the brand relocates to the IKEA Croydon site.