Overview
- Enrollment is now open for the PG Certificate in AI-Enabled Digital Marketing & MarTech at a fee of ₹1.40 lakh plus GST, with classes beginning October 11, 2025
- The weekend-only online course delivers over 120 hours of live instruction, project work and an optional two-day on-campus immersion at IIT Roorkee
- No prior coding experience is needed thanks to a pre-course Futurense Bridge Course covering prompt engineering and no-code AI workflows
- Participants will train on more than 30 tools—including ChatGPT, HubSpot, Canva AI and Google Analytics 4—through live AI clinics and a capstone project
- The programme responds to industry data showing over 88% of marketers use generative AI tools but fewer than 10% apply them across the full marketing funnel