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IIM Calcutta Opens Applications for AI-Driven Strategic Marketing Programme

Reflecting industry surveys showing a surge in generative AI adoption, the 18-week executive programme opens on June 30 to upskill mid- to senior-level marketers.

IIM Calcutta
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IIM Calcutta, Emeritus, launch AI-based strategic marketing course for professionals

Overview

  • The online course spans 18 weeks and is co-developed by IIM Calcutta and Emeritus with a June 30, 2025 start date.
  • Curriculum modules include predictive analytics, generative AI applications, omnichannel strategy and customer journey mapping.
  • Instruction combines self-paced video lectures with live online sessions led by Prof. Saravana Jaikumar and features case studies plus a capstone project.
  • Eligibility requires a graduate degree or diploma (10+2+3) with fees set at Rs 130,000 plus GST and a minimum 65% grade for an IIM Calcutta certificate.
  • The programme launch responds to PwC and EY reports showing that 70% of Indian CEOs foresee generative AI reshaping value creation and 71% of retailers plan to adopt it within a year.