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IIM Ahmedabad Student’s A+ Project Using ChatGPT Fuels Debate on AI in Education

Yugantar Gupta’s viral LinkedIn post highlights the evolving role of AI in academia, raising questions about originality, evaluation, and the balance between human insight and technology.

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Overview

  • Yugantar Gupta, an MBA student at IIM Ahmedabad, used ChatGPT to create a marketing report that earned an A+, emphasizing the integration of AI tools in academic work.
  • Gupta combined AI assistance with firsthand research, conducting detailed observations and interviews at local malls to inform his project on consumer behavior in the cosmetics industry.
  • IIM Ahmedabad permits the use of AI tools like ChatGPT but prohibits plagiarism, sparking ongoing discussions about fair evaluation and academic integrity.
  • Gupta’s viral LinkedIn post, with over 3,000 likes, has drawn both praise for his innovative approach and skepticism about the ethics and originality of AI-assisted work.
  • Educators and commentators debate how to balance AI’s efficiency with the irreplaceable value of human-driven insights and lived experiences in academic and professional settings.