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3w ago

IHOP to Give Away Limited-Edition Dubai Chocolate Pancakes in New York, Los Angeles and Austin

On August 4, IHOP plans to offer 25 free deluxe stacks followed by 500 $13 simplified Dubai Chocolate pancakes to boost traffic as same-store sales decline

IHOP Luxe DC pancakes.
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A less opulent version of IHOP's Dubai Chocolate pancakes cost $13.

Overview

  • IHOP will give away the first 25 Luxe Dubai Chocolate pancake stacks for free at noon on August 4 at three locations: New York, Los Angeles and Austin.
  • After the giveaway, the chain will offer 500 pared-down Dubai Chocolate pancake stacks for $13 at the same restaurants while supplies last.
  • The Luxe stack features buttermilk pancakes infused with pistachio, hazelnut and kataifi, topped with a whole Dubai Chocolate bar, Madagascar vanilla whipped cream and edible 24-karat gold flakes.
  • The promotion follows four consecutive quarters of U.S. same-store sales declines, with IHOP leveraging social-media buzz and premium menu innovation to drive visits.
  • The limited-time launch builds on a viral TikTok trend that spurred IHOP’s R&D team to fast-track the recipe after an employee’s homemade Dubai Chocolate pancake video garnered nearly 4 million views.