Overview
- IHOP will give away the first 25 Luxe Dubai Chocolate pancake stacks for free at noon on August 4 at three locations: New York, Los Angeles and Austin.
- After the giveaway, the chain will offer 500 pared-down Dubai Chocolate pancake stacks for $13 at the same restaurants while supplies last.
- The Luxe stack features buttermilk pancakes infused with pistachio, hazelnut and kataifi, topped with a whole Dubai Chocolate bar, Madagascar vanilla whipped cream and edible 24-karat gold flakes.
- The promotion follows four consecutive quarters of U.S. same-store sales declines, with IHOP leveraging social-media buzz and premium menu innovation to drive visits.
- The limited-time launch builds on a viral TikTok trend that spurred IHOP’s R&D team to fast-track the recipe after an employee’s homemade Dubai Chocolate pancake video garnered nearly 4 million views.