Overview

• The permanent menu features four full breakfast combos—the Breakfast Faves Combo, Ham & Cheese Omelette, French Toast Faves Combo, and House Scramble.
• Prices start at $6, or $7 in select markets, with availability daily from 7 a.m. to 10 p.m. at participating restaurants.
• The offer expands on the prior House Faves promotion by extending value pricing to weekends.
• IHOP is promoting the rollout across TV, streaming, public spaces, TikTok and Instagram, with creative by Deutsch and direction by Drew Kirsch.
• Parent company Dine Brands notes softer comparable sales but reports successful market tests and a social pivot that drove a 400% engagement increase and 30% follower growth.