Overview

• The Bed on the Baseline activation, launching today, invites IHG One Rewards members to win a VIP hospitality package featuring private transfers, a concierge welcome and branded amenities courtside.
• Winners will be treated to a room service–style breakfast on September 15 when Louis Armstrong Stadium is closed to the public and can watch curated match highlights on the stadium screen.
• IHG One Rewards members and new registrants can enter the prize draw via the IHG One Rewards Access platform through 11:59 p.m. EST on September 7.
• IHG also rolled out its first limited-edition Watermelon Slice cocktail at the US Open’s IHG Racquet Bar and select New York City properties, blending Moët & Chandon, watermelon juice, elderflower liqueur and lime.
• The activation builds on the USTA’s recent investments—including an $800 million overhaul of Arthur Ashe Stadium and a new Player Performance Center—that aim to elevate fan experiences at this year’s US Open.